Bamboo art brightens the beauty of creative lighting Decor

Set industry benchmarks, tell China's stories well, convey China's voice, and fully demonstrate the soaring Chinese economy, the rising national brands and the upward entrepreneurial spirit. Recently, the special series program "Rising National Brands" had a conversation with Mr. Cheng Yaxin, the chairman of Sichuan Hengjia Lighting Manufacturing Co., LTD., to discuss the innovative development path of bamboo furniture.

In Qingshen County, Meishan City, Sichuan Province, bamboo is not only a natural resource but also a carrier of culture and art on this land. Qingshen bamboo weaving, with its exquisite craftsmanship and rich cultural connotations, has long been renowned both at home and abroad. From exquisite bamboo weaving handicrafts to practical bamboo furniture, bamboo in Qingshen County has been endowed with boundless creativity and possibilities. On this fertile ground of bamboo art, Cheng Yaxin, the chairman of Sichuan Hengjia Lighting Manufacturing Co., LTD., with a craftsman's heart, has ingeniously combined traditional bamboo weaving techniques with modern lighting technology, opening up a brand-new path for the development of artistic lighting.

Cheng Yaxin, a designer full of boundless love for the world of light and shadow, has integrated his passion for eco-friendly materials such as paper art, fabric, and bamboo weaving into the innovative design of lighting fixtures. He is well aware that lighting fixtures are not merely tools for illumination; they are also a part of home decoration, a perfect blend of art and life. Therefore, he devoted himself wholeheartedly to the innovative research and development of lighting fixtures, striving for excellence in every process and aiming to present the beauty of green and natural lighting fixtures to every corner of the world.

At the program site, Mr. Cheng Yaxin introduced the current development status of the enterprise to everyone. Sichuan Hengjia Lighting Manufacturing Co., Ltd. is an export-oriented foreign trade production enterprise integrating independent research and development, production and export. The company mainly produces lighting products with paper, cloth, bamboo silk and other main raw materials. These products are not only beautiful and elegant, but also environmentally friendly and practical, and are deeply loved by domestic and foreign customers. Hengjia's lighting products are mainly exported to dozens of countries and regions in Asia, Europe, North America, etc., and have become suppliers for internationally renowned companies and brands.

The success of Hengjia Lighting is inseparable from its profound cultural heritage and outstanding R&D capabilities. Qingshen County, known as the hometown of bamboo art, holds an international bamboo art exhibition every year, which provides Hengjia with a rich source of inspiration. Chinese lanterns have been made of bamboo since ancient times. Hengjia Lighting has continued this ancient tradition by combining bamboo art with modern lighting design, creating a unique paper lantern culture. This culture not only embodies the essence of traditional Chinese culture, but also demonstrates Hengjia Lighting's commitment to the concepts of green and environmental protection.

When it comes to the competitive advantages of enterprises, Mr. Cheng Yaxin said that in the highly competitive 21st century, Hengjia Lighting has always maintained an advanced competitive edge. The company constantly improves and enhances its management level and production capacity to ensure its invincibility in the fierce market competition. Hengjia has a reasonable talent structure, with several undergraduates as the main technical backbone. Core employees with bachelor's degrees and senior/intermediate technical titles account for 72% of the management team. The average professional experience of the company's team in lighting manufacturing is over 10 years, and they have the ability to independently research and develop and produce various lighting products with unique styles. These outstanding talents have provided solid support for the innovative development of Hengjia Lighting.

However, the lighting industry is also confronted with some problems that need to be solved urgently. Among them, the issue of raw materials is particularly prominent. The paper used by Hengjia Lighting is a bidirectional tensile process sponge paper specially developed for lantern production. This paper has excellent tensile strength in both longitudinal and transverse directions, is not easy to break, and can be folded during transportation. However, the supply of this raw material is not stable and requires Hengjia to closely cooperate with its suppliers for joint research and development and production. Meanwhile, Hengjia is also actively seeking cooperation with large paper mills and general specialty paper mills to ensure the green environmental protection and compliance of raw materials.

In order to develop lighting products that meet customer needs, Hengjia Lighting has always been dedicated to the research and development and production technology of original ecological and green environmentally friendly products such as paper, cloth and bamboo silk craftsmanship. Every year, the company develops over a hundred new products for foreign customers to choose from. These products not only have a unique design style, but also incorporate rich cultural connotations, and are deeply loved by domestic and foreign customers.

Under the guidance of the concept of win-win cooperation, Hengjia Lighting has established and improved a product quality assurance system centered on customer experience. The company has always firmly believed that providing the best products, the best quality and the best reputation is the best return to customers. In the future development, Hengjia Lighting will continue to aim at innovation and constantly optimize the product structure, expand production capacity, improve efficiency and shorten delivery time to meet the order demands of customers. Meanwhile, the company will also actively develop new materials to replace paper materials, in order to carry forward the essence of Chinese lantern culture and inherit traditional Chinese culture.

At the end of the program, when talking about future plans, Mr. Cheng Yaxin concluded that on the path of green, environmentally friendly and sustainable development, Hengjia Lighting will always adhere to its original aspiration and create every product with the spirit of craftsmanship. Cheng Yaxin and his team are interpreting the essence of "the light of bamboo art" through their actions, perfectly integrating Qingshen bamboo weaving with modern lighting design, and injecting new vitality and hope into the lighting industry. In the future, Hengjia Lighting will continue to forge ahead on the path of green innovation, bringing more surprises and emotions to customers around the world.